Performance Review | Direct Investments

Founded in 1981, AutoWorld is one of Saudi Arabia’s largest car rental brands and a wholly owned SEDCO Holding subsidiary. In 2016, the company signed a franchise agreement with Sixt for shortterm vehicle and limousine rentals in Saudi Arabia.

Tariq Khshhal
Acting Chief Executive Officer

AutoWorld operates across the country’s Eastern, Western and Central regions, and has increased fleet size from 2,500 to over 10,000 between 2010 and 2018. The company has continued to pursue its mission to lead Saudi Arabia’s automotive leasing sector, already being one of the top five in the industry.

During 2018, AutoWorld strengthened its organizational structure during the year by hiring new C-level members for its management team. A new Board structure and committees were also introduced, enhancing governance.

Late in the year, an organizational restructuring and reinforcement exercise was initiated. Driven by the newly appointed CEO, this resulted in a number of strategic decisions and tactical operational improvements. These included the formation of a new project management office to handle the implementation of key initiatives recommended by the comprehensive business review.

While still in the early stages, the organizational restructuring and reinforcement exercise is expected to improve the company’s alignment with SEDCO’s Focus 2025 strategy.

Also supporting future growth, AutoWorld has begun a comprehensive overhaul of its legacy IT infrastructure. An IT transformation roadmap was completed and approved during the year, with the two-year implementation scheduled to start in early 2019.

A number of other initiatives will emerge from the new 5-year strategy that is expected to be finalized by the end of 2019.


AutoWorld increased its fleet size from 2,500 to over 10,000 between 2010 and 2018.

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