Performance Review | Direct Investments
Red Sea Markets

Red Sea Markets is the owner and operator of Red Sea Mall. The company leases over 24 space categories in the mall, including restaurants, food court outlets, retail units, kiosks and storage.

Geji Masilela
Chief Executive Officer

Red Sea Markets was established in 2004 and is 49.5% owned by SEDCO Holding.

Red Sea Mall is the Western region’s only mall with a connected five-star hotel and a premium office tower. The 156-room hotel, which offers spa, banqueting and wedding hall facilities, is leased to SEDCO subsidiary Elaf.

2018 saw the launch of Red Sea Mall’s cinema expansion, taking its gross leasable area (GLA) to 142,000m² and prompting a 25% increase in footfall. The cinemas, operated by the UAE’s VOX Cinema brand, consolidated Red Sea Mall’s position as Jeddah’s leading entertainment and retail destination.

Internally, Red Sea Markets introduced its YARDI Voyager Property Management System as part of a digital transformation away from paper and spreadsheets.

Red Sea Mall’s successful marketing events, CSR activities and social media engagement received several awards in 2018. In particular, winning a RECON Award from the International Council of Shopping Centers (ICSC) in Dubai was a first for the company, qualifying it to compete with the world’s best in Las Vegas during 2019.

The cinemas, operated by the UAE’s VOX Cinema brand, consolidated Red Sea Mall’s position as Jeddah’s leading entertainment and retail destination.
RECON Awards ICSC Foundation for Corporate Social Responsibility
Traditional Marketing Award – Sales Promotions & Events
CMO Asia Awards Best HR Event of the Year
Best Marketing Campaign of the Year
Excellence in Branding & Marketing
GCC Awards Best Shopping Center of the Year
Best Marketing Campaign of the Year
ITAAM Project Award Special award by HRH Prince Abdullah Bin Bandar,
Deputy Governor of Makkah Region
Jeddah Creative Award Overall winner
+25%

Red Sea Mall achieved a 25% increase in footfall, largely a result of its third major expansion including 12 cinemas operated by VOX.

More about Red Sea Marketsredseamall.com