Cost optimization initiatives were undertaken to reduce overheads and create leaner operations. 2018 also saw the continuation of a rigorous selection program to identify a vendor for the brand’s Point of Sale systems, due for migration in 2019. The new system will provide Tarfeeh with better data collection to tailor its loyalty program, and is part of a move to better personalize offerings.
Saudization stayed in focus for HR policies, with Tarfeeh maintaining its Platinum nationalization standing. The brand continued training capable Saudi talent for operational and back office roles, with 2019 expected to be the year this homegrown talent is promoted to key posts such as Restaurant Manager.
Eight locations out of a total twenty-five Tarfeeh outlets earned a 100% food safety score in 2018, with not a single outlet dropping below 85%. The scores delivered evidence of Tarfeeh’s HSE standards and robust operating procedures.
Looking to the future
Tarfeeh aims to tap focused opportunities within the fast casual and QSR segments. The brand is conducting research into developing its own concepts for the local market while optimizing its international brand offerings.