Building the SEDCO brand

With almost five decades in business: boasting an outstanding track record of investing in Saudi businesses and contribution to the Kingdom, and following a dynamic new strategy that sees the Company evolve into the role of an active financial investor; SEDCO’s brand represents a unique mix of history, dynamism, and transformation.

Growth of SEDCO’s brand equity contributes to attracting and retaining talent and ensures the Company is top-of-mind and partner-of-choice for leading institutions engaging with the Kingdom’s development. We employ a multi-channel approach to reach diverse audiences and build the SEDCO brand; leveraging mainstream and digital media, maintaining a presence on social platforms, organizing strategic events, and employing targeted communications to achieve business goals.

Celebrating our expansion into Riyadh

SEDCO’s expansion into the Riyadh market, with the inauguration of a new office, was marked with a gala dinner hosted in Diriyah. Sheikh Saleh Binmahfouz, Chairman of SEDCO’s Board of Directors, other board members, and key partners from Riyadh attended the opening ceremony.

Our strategic expansion and new office symbolize SEDCO’s commitment to contributing to the realization of Saudi Vision 2030’s ambitious goal of propelling Riyadh to be amongst the top 10 largest city economies globally. The move positions us to uncover new investment opportunities that drive economic growth and social development in the Kingdom.

SEDCO’s new office is outfitted with advanced equipment and contemporary designs, crafted to foster a vibrant and stimulating work environment. This workspace is tailored to ignite creativity, innovation, and facilitate collaborative interactions.