L o a d i n g

Committed to our people

We believe that our investments and social ambitions are enriched by investing in our people and fostering a healthy culture within the Company. We recognize our people and culture are key assets, who empower SEDCO’s ability to achieve targets and deliver on sustainability strategies and ambitions. With the foundation of a robust policy framework that outlines programs and initiatives to empower staff and cultivate a conducive work environment, we provide our employees with an outstanding value-proposition.

SEDCO Holding is also committed to developing a performance-driven culture that reflects the Company’s values and commitment to sustainability and social responsibility. More information on SEDCO’s performance-driven culture is provided in Our Dynamic Team and Culture section.

Unbod — Employee Wellness Program

Unbod was launched in 2018 as a proactive approach to promoting employee health and wellbeing across our workforce. The program aims to motivate employees to prioritize their physical, mental and spiritual well-being by taking a holistic approach to health. A yearly calendar of annual initiatives are planned to promote community health in the workplace.

In 2023, we organized a Padel tournament at the SEDCO Arena Padel court located in the Company building. The court, which was set up and allocated for employees to play Padel, has seen an overwhelmingly positive response from staff. The tournament brought together 16 teams from different departments and portfolio companies, competing over 3 days.

A Ramadan Health Challenge involved collaboration with a reputed wellness company to promote wellness and healthy habits through incentives and engaging activities. The wellness company helped personalize programs for each employee through access to certified health coaches and a customized smartphone app with tailored nutrition and workout plans. The Health Challenge saw employees clock more than 2,000 hours of workouts and 1 million steps, burning more than 22,000 calories.

A Steps-Tracking competition was organized during the year, in partnership with a non-profit running club. Designed to inspire employees to embrace a healthy and active lifestyle, the challenge saw almost 50 participants who completed a total of 10,891,426 steps during the month-long event. We also organized health talks, a group-walk, and cycling day as part of wellness-focused experiences for employees.

Empowering communities

Our employee volunteering program – Badir; innovative award-winning initiatives Riyali and Rowad; and the licensed charity — Salem Bin Mahfouz Foundation (SBMF), which was founded by SEDCO; represent our broad approach to community development and empowerment in line with our values and expertise.

  • 8 Journey of Giving initiatives
  • 2 Volunteering Day initiatives
  • 4 Student visits
  • 2 Consultancies to start-ups

Badir — Employee Volunteerism

SEDCO’s employee volunteering program, Badir, has been an integral aspect of our Company’s work culture for over six years, serving as a platform for employees to make a meaningful impact beyond their work roles. It plays a crucial role in fostering social cohesion among employees and building connections with local communities. Volunteering is a formal part of employee KPIs, with structured volunteering initiatives organized during work-hours that enable employees to contribute.

Badir provides a range of support services, including general assistance, specialized consultations, and coaching for students, entrepreneurs, and small businesses. Our aim is to promote social, economic, and environmental development in order to create lasting positive impact in our communities.

During 2023, the Company provided the opportunity for students from different Universities to visit and be introduced to SEDCO’s Legal, Audit, HR, and CCS departments and functions. These programs and visits provide vital industry exposure to youth who are making decisions about studies, career, and vocation.

Another highlight of employee volunteering in 2023, was consultations provided to start-ups by a committee of experts from SEDCO. Specialist staff from our teams worked with entrepreneurs, providing insight and consultancy before reviewing and vetting project / business ideas.

Journey of Giving

SEDCO’s annual Ramadan campaign, Journey of Giving, brings together employees in support of charities and works to strengthen community connections. In 2023, the program reached over 1,100 beneficiaries through food baskets, clothes, toys, and other charitable giving.

  2021 2022 2023
Volunteer hours 2,757 2,190 2,908
Estimated economic value generated (SAR) 358,150 374,056 571,812
Beneficiaries 32,975 1,697 4,170
Donations 327 845 1,800

*Project impact presented with approximate values.

Extending our impact

Salem Bin Mahfouz Foundation (SBMF)

Since its establishment in 1996, SBMF has continued the legacy and mission of SEDCO’s founders: to empower civil society, meet societal needs, and contribute to the Kingdom’s development. The Foundation partners with like-minded institutions, provides institutional grants, and implements programs focused on three core areas: education, civil society strengthening, and community development.

CORE AREAS OF OPERATION

Education

Providing scholarships at undergraduate and graduate levels; training and equipping teachers and students; promoting cooperative learning models that improve the standard of education; and fostering student engagement through volunteerism, arts, sports, and cultural activities.

Civil Society

Building the capacity of non-profit organizations; delivering financial support to impactful programs; nurturing competencies in media, art, and leadership; and contributing to religious and community cohesion.

Community

Supporting programs that target family and youth development, economic empowerment, and volunteering.

Achievements in 2023

Providing 40 scholarships ranging from specialized to general education.Providing over 55 institutional grants for educational development and responding to over 125 individual assistance requests.Training over 950 primary school teachers in student-centered educational methods and modern learning tools.Presenting the Jeddah Award for the Most-Distinguished Teacher. Continuing to support around 40 civil society organizations to achieve financial sustainability while developing and running impactful programs.Establishing and incubating nine social entrepreneurship companies.Providing long-term operational support to intermediary entities with the aim of developing the Kingdom’s non-profit sector.Maintenance and operation of Aisha and Bab Sharif mosques, that are central to local communities. Working with the King Salman Relief and Business Center to provide humanitarian relief and support for conflict-affected communities in the Gaza Strip.Mobilizing and involving almost 20,000 staff in volunteer work.

Rowad

The Rowad program, initiated in 2022, supports Saudi entrepreneurs to establish their businesses and pursue a sustainable course for business success. The program works to enhance financial literacy and equip entrepreneurs with the management and planning skills to scale and grow their ideas to maturity.

The potential

Start-up ventures and innovative entrepreneurs in the Kingdom are a vital component in a rapidly diversifying and developing economy. They have the potential to bring game-changing ideas that could transform sectors and create a lasting impact in the lives of entire communities.

Saudi Vision 2030 goals have outlined a path for the Kingdom’s startup ecosystem, including increasing the contribution of SMEs from 20% to 35% of GDP. In line with governmental commitment, a number of regulators and government institutions are lending their support to start-ups that have the potential to positively impact the economy, develop society, and propel economic growth.

The challenge

With the brisk pace of technological development across the globe, the startup ecosystem has become increasingly competitive. Despite having great ideas and sound business plans, entrepreneurs can still struggle to bridge knowledge and capacity gaps, or secure financing to scale and grow their ventures.

Studies conducted by the program have shown that as much as 79% of companies close business within the first three years of starting commercial activity, with entrepreneurs opting for self-financing and/or family support and soft-loans that limit the capacity for scale and hinder long-term business continuity.

We launched Rowad Nomou,

a program specifically designed for entrepreneurs and founders of tech startups that have reached a growth stage.

 

Rowad’s answer

Delivering accessible and engaging content from industry experts to develop the skill-sets and capabilities of entrepreneurs, start-ups, and small and medium enterprises (SMEs). The Rowad program utilizes a modern e-learning platform and new learning techniques to provide vital knowledge and resources that address the unique needs of the Saudi startup ecosystem.

Learning modules and content include fundamentals of financial management, financing options, accounting basics, investment readiness, due-diligence, and the foundation of Shariah-principles in economic systems. Content is curated by industry experts including successful founders, investors, legal and financial consultants, and government counterparts. Offered in Arabic and English, learning content is delivered through a number of channels and means that cater to a variety of learning styles.

The program develops the capacity of entrepreneurs, equips them with the skills and connections to secure funding, and thereby contributes to the development of a vibrant and prosperous Saudi private sector, aligned with Saudi Vision 2030 goals. The Rowad Program was awarded Best Learning Technologies Project in appreciation of efforts to advance vocational training in the Kingdom.

In 2023 we took Rowad to Biban Forum 23, which focused on startups and SMEs and brought together investors, entrepreneurs, and policymakers to support the development of entrepreneurship and SMEs in the Kingdom. SEDCO signed Memoranda of Understanding (MoUs) with Monsha’at – the SME General Authority, Kafalah – the SME Loan Guarantee Program, and the Dulani Business Center to amplify the rollout of Rowad content that would support the Kingdom’s startup ecosystem. During the year we also developed partnerships with FinTech Saudi, the National eLearning Center, Attliq pre-accelerator program, the Jeddah Chamber, and the Ministry of Communications and IT.

Continuing a strong pipeline of developments with the Rowad program, we launched Rowad Nomou: a program specifically designed for entrepreneurs and founders of tech startups that have reached a growth stage and are looking to secure external funding. Rowad Nomou offers comprehensive course content covering the fundamentals of financial management, financing or funding, valuation, resource-allocation, accounting, cash flows, and Shariah-compliance practices.

The program also sets up opportunities for startup founders and entrepreneurs to secure financing across the various stages of growth: starting from seed funding to private equity investments.

Riyali

A social initiative by SEDCO Holding, Riyali provides financial literacy programs for various segments of the Saudi population. Since inception in 2012, the program has seen widespread success, acceptance, and engagement, reaching over 2.1 million beneficiaries by 2023.

The societal challenge

Financial planning, management, and household savings play an important part in the Saudi Vision 2030 imperatives to build a vibrant community and prosperous economy. Financial literacy of youth in particular, is critical to achieving the Kingdom’s financial sector goals.

However, early surveys from the program indicate that 80% of Saudi youth spend on wants over needs, 44% do not engage in saving, and only 11% are aware or considerate of where they spend their money.

A vision for the Kingdom

SEDCO’s extensive experience in the financial sector played a significant role in the conception of Riyali as a financial literacy program. Backed by a sound theory of change aligned with national and global goals, the Riyali program sets out a clear path for change beginning at individual, household, and institutional (school) level, and building up to scale as a program that impacts millions across the Kingdom.

Raising awareness on financial matters through carefully curated lessons and learning plans, rallying interest and engagement through competitions and challenges, and inculcating a culture of financial responsibility and better long-term habits; the program utilizes a number of approaches to drive positive long-term impact.

Over 2.1 million

total beneficiaries.

 

A monumental impact

  • Over 2.1 million total beneficiaries.
  • Around 870,000 hours of training provided.
  • Engaging youth in more than 23,000 schools.
  • Implemented across almost 50 educational departments.
  • Almost 13,000 youth ambassadors and 12,000 teachers trained as Riyali ambassadors.
  • Increased financial awareness and responsible financial behavior among students. High success-rates with 86% of participants starting saving after the program, and approximately 80% indicating their knowledge has increased and reporting a sense of confidence in financial management after applying learnings.
  • Significant contribution to Saudi Vision 2030 goals by: enhancing government effectiveness, empowering social responsibility, raising saving rates amongst the community, and contributing to developing a financially literate citizenry.

Recognizing the immense potential for Riyali to reach even more people, we took the decision to spin-off the program into a stand-alone entity by forming the Riyali Foundation in 2023. This builds on the program’s ongoing partnerships with key players such as the Ministry of Education, which is mainstreaming the Riyali program across all departments of education throughout the Kingdom’s provinces and schools. With these developments, we expect Riyali to continue making a positive influence on society, reaching approximately 3 million beneficiaries by the end of 2024.